APP DESIGN, MEDIA STRATEGY & PARTERNSHIPS
WELLA PROFESSIONALS + PANTONE
Bringing together the experts in color with the experts in hair. Partnering Wella Professionals with Pantone establishes the brand as an industry expert in all things color.
Deliverables include a new product for hairstylists in Wella Professionals' brand red Pantone color. Creative executions driving engagement included social media strategy and content, contests, and native apps for iPhone and Android to aid in the color selection and styling process.